The Magazine Century: The Top 15 Critical Events
|In December 1999 Folio Magazine published a list of the 15 critical events in magazine publishing of the twentieth century. Stephen Johnson's 1997 article in Life Magazine was seen as the final critical event of the century. Here are the last entries in the list:|
1983 Apple introduces the Macintosh and the age of desktop publishing arrives.
1995 Salon Magazine, now Salon.com, the first professionally staffed Internet-based magazine, launches in San Francisco. Salon takes advantage of the Internet to engage in "continuous publishing."
1997 The December edition of Life runs a photo essay by landscape photographer Stephen Johnson-the first story to appear in a national magazine produced using the computer-to-plate process, completely bypassing traditional film
By FOLIO STAFF | Dec 1, 1999
If the 18th century is considered the period of magazine infancy, then the 1900s might be characterized as a teenage growth spurt. The solidifying roles of the various disciplines, establishment of industry standards ranging from objective circulation auditing to syndicated market research, and the impact of technology have had profound effects on magazines.
Innovations during the last half of the 20th century, particularly the democratizing impact of desktop publishing, have swelled the ranks of magazines.
The onrushing revolution-in CTP, in database marketing, in brand extensions and online-shows no sign of abating. And media vehicles like CD-ROM, the Internet and more promise to further recast what the magazine is all about.
Last updated on October 2, 2003. Mail comments to: firstname.lastname@example.org
Photographs and Text Copyright ©2003, Stephen Johnson. All Rights Reserved.